Terms of Service

1. Services Provided

Animus Advisory provides backend marketing and business consulting services to content creators and business owners. Services may include, but are not limited to:

• Launch strategy, planning, and execution management
• Funnel architecture and conversion optimization
• Video sales letter (VSL) scripting and content strategy
• Community building and audience development strategy
• Offer design and high-ticket program structuring
• Copywriting for landing pages, email sequences, and sales assets
• General marketing strategy and backend business consulting

The specific scope of services for each Client will be defined in a separate written agreement, contract, or Statement of Work (SOW) signed by both parties. These Terms apply in addition to any such agreement.

2. Engagement & Onboarding

• All client engagements begin with a partnership discovery call and are formalized through a signed written agreement.
• Onboarding materials, questionnaires, and access requests must be completed by the Client within the timeframe specified at the start of the engagement.
• Delays caused by the Client's failure to provide required materials, feedback, or access may affect delivery timelines. We are not liable for delays caused by Client inaction.
• We reserve the right to decline or terminate any engagement that is not aligned with our standards, values, or operational capacity.

3. Fees & Payment

• All fees are agreed upon in writing prior to the commencement of services. Verbal agreements are not binding.
• Payment terms, schedules, and revenue share arrangements (where applicable) will be specified in the Client's individual contract or SOW.
• Invoices are due within the timeframe stated on the invoice. Late payments may result in a pause of services until payment is received.
• We reserve the right to adjust our pricing for future engagements. Pricing locked in at the time of signing applies to the current engagement only.
• All fees are non-refundable once work has commenced, unless otherwise explicitly agreed in writing.

4. Revenue Share Arrangements

Where a revenue share arrangement is agreed upon in place of or in addition to a flat fee:

• The specific percentage, calculation method, and payment schedule will be defined in the Client's individual contract.
• The Client agrees to maintain accurate, transparent records of all revenue generated from any launch, offer, or program that falls within the scope of our engagement.
• Revenue share payments are due within the timeframe specified in the contract. Delayed or withheld revenue share payments constitute a breach of contract.
• We reserve the right to request reasonable documentation to verify revenue figures where necessary.

5. Client Responsibilities

A successful engagement requires active participation from the Client. The Client agrees to:

• Show up to scheduled calls and meetings prepared and on time
• Provide timely feedback on deliverables — typically within 48–72 hours unless otherwise agreed
• Grant necessary access to platforms, accounts, and tools required to deliver services
• Implement agreed-upon strategies and recommendations in good faith
• Communicate proactively about any changes to their business, audience, or goals that may affect the engagement
• Maintain honest and transparent communication about all revenue, performance metrics, and results

6. Intellectual Property

All strategies, frameworks, scripts, copy, systems, and deliverables produced by Animus Advisory ("Work Product") are created for the Client's use within the scope of the agreed engagement. Upon receipt of full payment:

• The Client receives a limited, non-exclusive license to use the Work Product for their own business purposes
• The Client may not resell, redistribute, or repurpose Work Product as a standalone product or service
• Proprietary frameworks, internal systems, and methodologies developed by Animus Advisory remain the intellectual property of Ethan Huynh and are not transferred to the Client under any circumstances
• We reserve the right to reference the engagement as a case study or testimonial, with the Client's prior written consent

7. Confidentiality

Both parties agree to keep confidential any proprietary information, strategies, data, financial details, or business information shared during the course of the engagement. Animus Advisory will not disclose Client business information to third parties without the Client's explicit consent, except as required by law.

This confidentiality obligation survives the termination of any engagement.

8. No Guarantee of Results

We bring our full expertise, strategy, and effort to every engagement. However, marketing and business outcomes are influenced by a wide range of factors beyond our control, including but not limited to: platform algorithm changes, market conditions, audience behavior, Client execution, and external economic factors.

We make no guarantees of specific revenue, follower growth, conversion rates, or business outcomes. Please refer to our separate Earnings Disclaimer for our full position on this.

9. Limitation of Liability

To the maximum extent permitted by applicable law, Ethan Huynh DBA Animus Advisory shall not be liable for any indirect, incidental, special, or consequential damages arising from our services or any deliverables provided. Our total liability to any Client shall not exceed the total fees paid by that Client in the three (3) months preceding the claim.

10. Termination

• Either party may terminate an engagement with written notice as specified in the individual client contract.
• Upon termination, the Client is responsible for all fees owed for work completed up to the termination date.
• We reserve the right to terminate an engagement immediately and without refund if the Client engages in fraudulent activity, withholds revenue share payments, or acts in a manner that is harmful, abusive, or unethical.
• Upon termination, the Client's license to use any Work Product already delivered remains in effect, provided all outstanding payments have been settled.

11. Governing Law

These Terms shall be governed by and construed in accordance with the laws of the Commonwealth of Virginia, United States. Any disputes shall first be pursued in good faith through direct communication before any formal legal action is initiated.

12. Updates to These Terms

We reserve the right to update these Terms at any time. Material changes will be communicated in writing. Continued engagement following notification of changes constitutes acceptance of the revised Terms. Existing signed contracts are not affected by updates to these Terms unless both parties agree in writing.

13. Contact

For questions about these Terms, contact us at: ethanmhuynh78@gmail.com